Pitfalls in communication
Getting the attention of people who are at risk to enable them to take appropriate actions is the primary aim of emergency warnings. Individuals receive a message on their mobile phones about the...
Beautiful wrinkles...
In life, every phase deserves a celebration. It has always been about communication between body, mind, and soul, from the baby steps to the pain in the back after playing squash, and then getting up...
The 'three plus one monkeys' in journalism
The ancient proverb 'Three Wise Monkeys' still retains its basic moral essence of not looking at, listening to, or saying anything evil, but in modern times it has taken on various satirical...
The push to de-dollarisation
It is hardly surprising that Argentina will adopt the yuan in trade deals with China. It is the first Latin American country to switch to the yuan. Brazil has also agreed with China to trade in yuan...
Marketing tricks that work
Consumers are emotionally prepared to overindulge during periods of celebration, while retailers have a variety of techniques in place to boost sales before and during these times. Occasionally there...
Crime in the digital society: let’s not normalise it
Have you read in the local media about a fake social media account targeting drivers to pay traffic fines? Perhaps. Social media has become a haven for criminals, mainly because of its allure of...
A return to normalcy
A glimpse into the changes that happened in the last three years and before March 20, 2020 sends shivers down my spine. It is painful to reflect on the suffering, grief, and everything we went through...
Flowering in the desert...
From desert rose, Abyssinian rose, or Arabian jasmine, the mountainous and valley areas of Oman are rich with colourful wildflowers. Lavender is one of my favourites for its intense yet delicate...
Fun and entertainment as news deliverance
The media and journalism are letting people down. Those interested in solid forms of reporting are in search of alternatives. While the youth look for entertainment, investors and researchers look for...
Chatbot in journalism and academia...
Technological progress is bringing a breath of fresh approaches to journalism, education and academic integrity. The use of artificial intelligence (AI) is more real than ever bringing both potentials...
Ideologies and the risks of digital age
Ideology understanding is a challenging yet important topic. Ideology as a set of ideas, beliefs, and attitudes that can reflect or shape interpretations or misconceptions of the social, political,...
The Quotidian
Where is your husband? It was not the first time such a question has been asked. Whether it is funny or not is another matter, but returning ‘home’ and having been asked such a query raises an...
Retrospective, the way I see it
The year 2022 has been a passionate and tumultuous one, like a cat toying with a mouse. Emotions are high, and people are expressing themselves more vigorously. The year seems to have been permanently...
Media translation matters...
You enjoy watching international programmes, but you want subtitles in your native language. You want to read that best-selling book written in a language you don’t grasp, so you look for...
Pride and patriotism...
Praise the nation and the people who contribute to the country’s human development. It's that sense of triumph: much has been accomplished, but much remains to be done. The wheel doesn’t stop, but...
Lessons from Brazil: Not for the weak
The Brazilian presidential campaign has served as a laboratory for political scientists and media scholars. The richness of variants is even more important for a deep look during the 30 days leading...
The fun nights of karaoke in town
The number of karaoke venues and performances in Muscat is mushrooming. On some weeknights, there are gigs in more than one place. With the coming of cooler weather, and clear and starry skies, fans...
Streaming: The reshape of the media
The widespread use of live streaming has given communication and media work a new dimension. Media consumption habits and customers interactions are becoming more sophisticated. It is not surprising...
Inspirational women: many out there!
The epics of Queen Shamsaa, also known as the queen of Oman, have crossed my path. Reading about her role in the pre-Islamic era reinforced my views on the strength of Omani women.We can start with...
Taking tourism reporting seriously
The year was 2010, journalism students were having lessons on tourism reporting. It was something new to the local journos. Today, 12 years later, many of them occupy prominent jobs within the media...