NEW YORK: As Snapchat’s owner makes its Wall Street debut, the key question for investors is whether the vanishing-message app is on its way to glory or despair.
Wildly popular with young smartphone users keen to share messages that don’t linger, Snapchat is alternately viewed in the social media world as a winning bet such as Facebook (NasdaqGS: FB — news) or a lackluster performer like Twitter.
Snap Inc priced its initial public offering (IPO) on Wednesday at $17 a share to raise $3.4 billion and give the California startup a hefty valuation of $24 billion. It’s the largest US tech firm to make a market debut since Facebook in 2012.
Analysts at the venture equity firm Goodwater Capital said in a report that the company has positioned itself “as the most significant competitor to Facebook in social networking.”
Snap has some strong credentials, Goodwater noted: more than 158 million daily active users creating 2.5 billion “snaps” per day in 20 different languages, $936 million in revenues expected in 2017, and partnerships with major brands and publishers.
“Snapchat is well-positioned to scale rapidly and take market share in the $652 billion global advertising market,” the report said.
Analyst Debbie Williamson of eMarketer said Snap has “revolutionised” the way young people communicate and been creative with features for users and advertisers.
“It has a pretty long runway ahead,” she said. “I think of it in the context of where Facebook was early on.”
Both companies got early locks on a young generation, with the potential to add older users with time.
Snap’s prospects outside the US market are less clear, she added, saying it faces tougher competition as Facebook and others mimic Snapchat’s features.
Some analysts are sceptical about Snap, however, pointing to the example of Twitter, which has seen only modest increases in its user base since its 2013 IPO, and now trades well below its offering price.
Lou Kerner, manager of the Social Internet Fund and a partner in the venture investment firm Flight VC, said he is avoiding the offering, concerned that Snapchat’s user engagement may have already peaked.
— Reuters
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