Muscat: His Majesty Sultan Haitham bin Tarik launched the visual identity of the Sultanate of Oman at Al Barakah Palace on Wednesday.
It may be noted that a voting campaign was conducted between December 26 and 29 as part of the broader Unified Promotional "National Identity" Project.
His Majesty the Sultan was briefed on the steps taken for the promotional identity project in its various stages, including the process of involving all segments of society and concerned parties in the government and private sectors in developing the identity, which was aimed at consolidating positive mental images of the Sultanate of Oman at the local, regional and global levels.
His Majesty the Sultan blessed the results of the community vote for the logo that was put up for voting, where the slogan "Partnership' or Sharakah in Arabic received the highest percentage of votes from the total number of voters from Omanis and residents.
His Majesty the Sultan confirmed that this identity is part of a solid strategy that was developed to lead the integrated promotional system for the Sultanate of Oman, as it, with its promotional nature, carries the ambition of the future and the modernity of tomorrow, rooted in its essence in the values of interconnection and integration with the peoples of the world.
His Majesty the Sultan praised the efforts of all government and private institutions in supporting the community voting campaign for the visual identity, appreciating the participation of various segments of Omanis and residents.
His Majesty the Sultan praised the role of the Financial and Economic Committee of the Council of Ministers supervising the project to develop the unified promotional identity of the Sultanate of Oman, and the technical and administrative teams in the National Program for Investment and Export Development (Nazdaher) for their efforts to develop the unified promotional identity strategy, in cooperation with the relevant institutions.
Meanwhile, the development of the three visual identity options selected for the voting was the result of a close collaboration between both Omani and international expertise, and an extensive 12-month research and development phase, which included a total of 500 surveys, 128 interviews, and numerous focus groups and street consultations with both Omani citizens and residents, across the country.
Furthermore, 5,500 international surveys were carried out, and over 3.8 million search engine keywords were analyzed to understand the current perceptions of Oman and to determine how the Oman Nation brand strategy could best be implemented.
The visual identity voting campaign forms one of the first of a series of public engagement initiatives planned for the Sultanate’s long-term nation branding strategy, which plans to positively impact how Oman is perceived globally by its international peers and to leverage this for the benefit of the country’s economy and society, and long-term growth and development.
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