A CEO's commitment to excellence and innovation

MUSCAT, DEC 15

Advancing sustainability and innovation has become a key focus in Oman’s energy sector amid evolving industry dynamics. In an interview with Observer, Musallam al Maashani, Chief Executive Officer of Al Baraka Oilfield Services SAOC, shared his leadership journey, industry milestones and vision for the future, highlighting a commitment to operational excellence and innovation. His story reflects a commitment to operational excellence, innovation and sustainability, aligned with Oman’s energy sector ambitions.

A JOURNEY SHAPED BY DEDICATION AND VISION

Al Maashani’s career spans key roles in Oman’s oil and gas sector before assuming the CEO position at Al Baraka in 2016. His educational background includes degrees in computer engineering, electrical engineering, and petroleum engineering from top institutions in the USA and Australia. He has also completed executive leadership programmes from IMD Business School and NUS (Singapore).

“My journey to becoming a CEO has been a combination of dedication, continuous learning and embracing challenges,” he shared. “My deep interest in the oil and gas sector and a desire to contribute to its sustainable growth fueled my ambition.”

MAJOR MILESTONES AND INDUSTRY LEADERSHIP

Under Al Maashani’s leadership, Al Baraka has achieved significant milestones, reflecting its growth and adaptability. Among these, pioneering Electric Workover Rigs in Oman and receiving multiple industry awards stand out.

“In 2022, we were included in the power group of the 50 Most Influential People in Business by OER and received the Oil and Gas Services Industry Leader of the Year award,” he said proudly. “Our continuous recognition by OPAL for Best Practice in Operation Excellence since 2020 reinforces our commitment to industry standards.”

He also highlighted the company’s collaboration with leading entities like Minerals Development Oman in exploring mineral resources, marking a strategic move toward diversification.

OVERCOMING CHALLENGES WITH STRATEGIC INSIGHT

Navigating the oil price volatility and responding to Covid-19’s economic impact were among the key challenges faced by Al Baraka. The company responded by enhancing its cost-competitiveness and increasing local employment.

“We are proud that our Hoist division is nearly 90% Omani-staffed, with over 140 locals from the Wilayat of Shaleem and Al Hallaniyat Islands employed in various disciplines,” Al Maashani shared. “Balancing profitability with sustainability required innovative strategies and collaboration with stakeholders.”

Al Maashani emphasised the company’s push towards electrification of its workover rigs to reduce carbon emissions, a move aligned with global energy transition trends.

LEADERSHIP PHILOSOPHY AND FUTURE VISION

Al Maashani views leadership as fostering a culture of innovation, accountability and inclusivity. His leadership approach focuses on setting clear goals, empowering teams, and promoting open communication.

“I aim to create an environment where employees feel motivated to contribute to our shared vision,” he explained. “By recognising achievements and encouraging continuous learning, we build a resilient and future-ready team.”

Looking ahead, Al Maashani envisions positioning Al Baraka Oilfield Services as a leader in sustainable energy solutions while maintaining its dominance in conventional oilfield services. He foresees a future where renewable energy integration, digital innovation and Oman’s growth as a global energy hub will define the industry landscape.

“Our efforts to explore renewable energy and expand into non-oil sectors mark a transformative phase for the company, aligning with Oman Vision 2040,” he said. “This signifies our commitment to the country’s economic diversification goals.”

ADVICE FOR ASPIRING LEADERS

Drawing from his experience, Al Maashani shared practical advice for the next generation of CEOs: “Stay adaptable and embrace change; the business landscape is evolving rapidly. Cultivate a vision that combines profitability with sustainability, invest in your people and be a lifelong learner,” he advised. “Keeping up with the AI revolution is critical, especially in the energy industry.”

In closing, Al Maashani reflected on the balance between leadership and personal well-being: “Maintaining physical fitness, spending quality time with family and setting aside time for personal growth are essential. A strong support system is the key to achieving this balance.”