The Sultanate of Oman, represented by the Ministry of Heritage and Tourism (MHT), hosted the annual conference of the Dutch Association of Travel Agents and Tour Operators (ANVR) on Thursday.
The event in collaboration with the Dutch Travel Association was held in the presence of Azzan bin Qassim al Busaidi, Undersecretary for Tourism at the MHT, as well as the Dutch Ambassador.
The Ministry said that the number of tourists visiting the Sultanate of Oman from the Netherlands in 2023 reached 18,164. From January to the end of September 2024, Oman received 11,341 Dutch visitors.
ANVR companies include 300 general and specialized travel companies and 1,500 travel agencies (focused on business and luxury tourism) in the Netherlands.
The conference brought 185 companies representing the tourism sector in the Netherlands, offering an opportunity to showcase the Sultanate of Oman as a travel destination for tourism and media companies in the Dutch market.
The conference serves as a platform to introduce Dutch tourism companies to Oman’s tourist attractions, unique experiences, and heritage sites, providing a comprehensive overview to companies that will later play a role in promoting Oman.
The annual conference of the ANVR is among the key events leveraged by the Ministry to promote Oman’s tourism sector and elevate the country’s standing as a global tourism destination. The event will showcase the diversity of Oman’s tourism offerings to the Dutch market and introduce companies to the cultural and tourism highlights of the Sultanate of Oman, along with recent developments in the Omani tourism sector and promotional offers.
The conference program includes visits to various governorates to explore tourism opportunities, heritage markets, forts, and sites of interest, allowing participants to discover the rich cultural and natural heritage of Oman.
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