The German National Tourist Office (GNTO) has wrapped up its latest roadshow across the GCC, solidifying its position in promoting Germany as a top destination for regional travelers.
Held from October 27 to November 1, the roadshow visited key cities, including Jeddah, Riyadh, Kuwait, Doha, Muscat, and Dubai. GNTO, along with its 12 German partners, engaged with local trade professionals and media to raise awareness of Germany's diverse and evolving tourism landscape.
The GCC remains a vital market for Germany’s tourism sector, with travelers from the region consistently seeking out the country’s rich cultural offerings, natural landscapes, and family-friendly experiences. The region’s growing interest in sustainable, personalized travel and the increasing connectivity between the GCC and Germany through new and expanded flight routes make it an essential focus for Germany’s tourism initiatives. The Roadshow is a testament to GNTO’s commitment to strengthening ties with the Gulf region and ensuring Germany remains a preferred destination.
The roadshow placed a strong emphasis on GNTO's core campaigns during 2024, including the 'Simply Feel Good' initiative, which integrates sustainability with creativity, encouraging travelers to engage with Germany through eco-friendly activities such as walking, cycling, and canoeing while supporting sustainable accommodations.
Yamina Sofo, director of marketing & sales Office Gulf Countries at GNTO, said: "The roadshow provided an invaluable opportunity to engage with key stakeholders across the GCC and highlight Germany's diverse attractions, from its rich cultural heritage to its commitment to sustainability. We've strengthened our relationships with the local travel community and showcased what makes Germany unique."
Looking ahead, 2025 will mark the relaunch of the "Embrace German Nature" campaign, encouraging travelers to explore Germany's diverse natural landscapes, promoting sustainable tourism, and highlighting the positive effects of connecting with nature.
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