MUSCAT - The Governor of Musandam, Sayyid Ibrahim bin Said al Busaidi, announced the third edition of Musandam Winter (Qitaf Musandam) on Thursday.
The Musandam Winter season officially kickstarts in November and will continue till April next year.
Celebrating the unique beauty and culture of Oman’s northernmost peninsula, this edition of Musandam Winter promises to be bigger and better than ever before, showcasing Musandam’s breathtaking landscape, rich heritage, and a variety of exciting activities. The elite gathering at the W Hotel drew a distinguished audience, with senior officials from various ministries and government organizations in attendance, including ministers, undersecretaries, and business leaders.
The Governor of Musandam signed a series of agreements with multiple organizations and companies, officially kick-starting the preparation for this year’s festival. These partnerships are aimed at bolstering the region’s visibility on both a national and global scale, positioning Musandam as a premier tourist destination.
One of the key highlights of the event was the signing of a raft of agreements with some of Oman’s leading entities and companies, namely, the Chamber Of Commerce & Industry Musandam Governorate, Riyada, Oman Football Association, OQ EP, Omran Group, Nama Group, Omantel, Vodafone, Oman Development Bank, Gate 10, MAS Ventures, Hala FM, and Mubashir.
These agreements underscore the critical role that public-private partnerships play in elevating Musandam’s profile as a tourist destination. By partnering with the festival, companies have the opportunity to contribute to the promotion of Musandam’s tourism potential, while also gaining visibility and access to a global audience.
The Governor emphasized the importance of marketing and promotional campaigns to showcase Musandam’s unique offerings. To amplify Musandam’s presence on the global stage, a variety of sponsorship options have been made available for companies interested in supporting the season. The sponsorships for Qitaf Musandam are designed to offer businesses a high return on investment (RoI) while aligning their brands with Musandam’s growing appeal.
The sponsorship tiers namely, Partner, Champion, Patron, and Ally—provide companies with the flexibility to choose a level of involvement that best suits their goals. Each sponsorship tier offers unique benefits, ranging from brand visibility in global media outlets to exclusive privileges during the festival. Musandam’s officials are confident that with the right partnerships, the festival can become a key driver of economic growth in the region.
With growing international interest in Oman as a travel destination, Musandam Winter has the potential to become one of the most significant tourism events in the region. The festival’s global reach is expected to be even stronger this year, with media coverage and promotional campaigns planned to showcase Musandam’s beauty and attractions to a worldwide audience.
Musandam’s stunning geography offers endless opportunities for adventure and relaxation. Its jagged fjords and towering mountains provide a thrilling backdrop for activities such as hiking, mountain biking, rock climbing, and kayaking.
Visitors can also explore the region’s rich marine life through snorkeling and scuba diving in the crystal-clear waters of the Gulf of Oman. But Musandam is more than just a playground for adventure enthusiasts. The region is steeped in history and culture, with ancient forts, traditional villages, and bustling souks offering a glimpse into Oman’s past.
The festival will feature numerous cultural activities, including traditional Omani performances, handicraft exhibitions, and local cuisine, giving visitors a chance to experience the region’s vibrant heritage.
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