SALALAH: The Sultanate of Oman, rich in archaeological heritage, is an increasingly attractive destination for cultural tourism. Dhofar Governorate, in particular, draws visitors eager to explore its ancient sites, from castles and forts to ancient cities and markets, offering a glimpse into Oman's storied past.
These sites, such as Samharam, Al Baleed, and Khor Rori, serve as open-air museums, inviting tourists and researchers to delve into the region's history and traditional architecture.
Efforts by government and local communities ensure the preservation of both tangible and intangible cultural heritage, including arts, crafts, and traditions tied to social and religious customs.
Oman's tourism strategy emphasises the development of its historical and natural sites, targeting a diverse audience that includes locals, students, and international tourists.
Khalfan bin Saif Al Tuqi, an economic analyst, highlights the financial benefits of heritage tourism, noting Oman's unique blend of landscapes, from valleys and mountains to deserts and beaches, coupled with its rich cultural legacy.
Dr Salem bin Suhail Al Kathiri, a media professional, emphasises the economic impact of archaeological tourism, which generates employment and supports local industries. He also notes that preserving these sites is vital, with tourism revenues helping to fund restoration efforts.
Tourism's role in Oman Vision 2040 is crucial, according to Dr Ashraf Musharraf of Sultan Qaboos University. He envisions the sector contributing significantly to Oman's GDP and creating new jobs, advocating for an investment strategy to attract millions of tourists over the next decade.
Dr Mohammed bin Awad Al Mishkhi, an academic, stresses the importance of continually developing and marketing Oman’s archaeological map to keep these sites central to national and international tourism.
Finally, social media activist Mubarak bin Salem Al Maashani underscores the role of modern media in promoting Oman's tourism. By showcasing its history and natural beauty online, Oman can position itself as a premier global destination.
In summary, Dhofar’s archaeological treasures, along with its natural beauty and hospitality, make Oman a compelling choice for cultural and historical tourism. By preserving and promoting these assets, Oman secures its place on the world’s tourism map. - ONA
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