SALALAH, AUGUST 27
The Khareef Dhofar Season is not only a time of natural beauty and cultural celebration, but also a period of heightened media activity that garners attention from across and beyond the Sultanate of Oman.
Beyond its allure as a tourist destination, Dhofar emerges as a vibrant hub for media, particularly in radio broadcasting. The city’s dynamic radio programmes, crafted with dedication and creativity, cater to a broad audience, informing, entertaining and engaging listeners across Oman.
One of the standout programmes is 'Atheer Al Khareef', a daily live broadcast that encapsulates the spirit of the khareef season. This programme vividly portrays Salalah’s cultural and natural wonders during this time, drawing listeners into the heart of the festivities. Its live format ensures the content is timely and relevant, providing audiences with the latest insights and updates, making them feel connected to the ongoing celebrations.
'Al Waqt Al Idhafi' is another significant offering, a weekly live programme that delves into current affairs with depth and clarity. This show’s strength lies in its ability to present nuanced perspectives on timely issues, enriching listeners’ understanding of the world around them.
Economics enthusiasts are well served by 'Al Muntada Al Iqtisadi', a weekly programme focusing on financial and business sectors. It offers essential insights into economic developments within Oman and beyond, featuring expert analyses that are both informative and accessible.
Meanwhile, 'Atheer Al Mahabba' touches the hearts of listeners with its weekly live broadcasts centred around themes of love and unity. This programme resonates deeply with audiences, reflecting the compassionate and communal values integral to Omani society.
For the youth, 'Al Khareef wa Al Shabab', a daily live show, provides a platform that addresses their interests, aspirations and challenges. Supervised by a dedicated team, this programme not only entertains, but also empowers young Omanis, encouraging them to actively engage with their communities.
Environmental consciousness is another critical focus of Salalah’s broadcasts. 'Hadith Al Bi'ah', a daily programme, plays a vital role in raising awareness about environmental issues, emphasising the importance of preserving Oman’s natural resources, particularly during the khareef season.
Technology enthusiasts are not left behind, as 'Uloom wa Taqniyah', a weekly programme, explores the latest in science and technology, keeping listeners informed about innovations shaping the future.
Highlighting the commitment to cutting-edge content, the special broadcast of the 'Digital Explorer' programme on August 3, 2024, offered listeners a deep dive into the world of digital advancements, showcasing the integration of technology into everyday life.
Road safety, an essential concern during the busy khareef season, is addressed by 'Safety on the Road', a programme broadcast live by Shabab Radio on August 22. This broadcast served as a crucial public service announcement, emphasising the importance of adhering to safety regulations for both drivers and pedestrians.
Lastly, the 'Cultural Scene' programme, though recorded, enriches the radio offerings by delving into Oman’s diverse cultural heritage, providing listeners with an appreciation for the arts, traditions and cultural narratives that define the nation.
These programmes from Salalah are more than mere broadcasts; they embody the city’s dynamic spirit and the relentless efforts of those who bring these shows to life. Through their dedication, they ensure that Salalah’s voice resonates far and wide, offering content that is as enriching as it is memorable, and leaving a lasting impact on listeners across Oman.
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