SALALAH: The Dhofar Governorate recently hosted a highly anticipated culinary festival organised by the Ministry of Heritage and Tourism.
This multi-day event quickly captured the attention of a diverse audience, drawing visitors of all ages and nationalities. The festival's success translated into a significant economic boost for local markets, with family-run stalls becoming a central highlight.
Beyond its culinary appeal, the festival evolved into a vibrant cultural and social celebration, offering a rich blend of traditional Dhofari and Omani cuisine.
The attendees had the opportunity to explore a wide range of dishes, from classics to innovative modern creations that were new to many.
The event's success was largely due to the contributions of local families, who played a crucial role in showcasing traditional products such as handmade crafts and locally produced goods. Their participation not only highlighted their integral role within the community but also demonstrated their importance in strengthening the local economy.
The economic impact of the festival extended well beyond the family stalls.
Nearby businesses, including retail outlets, restaurants, and hotels, experienced a noticeable increase in trade, driven by the influx of visitors. Moreover, the festival created temporary job opportunities for many young people in the region, underscoring the broader economic benefits of such events.
In addition to its immediate economic advantages, the festival served as an effective tool for promoting tourism in Dhofar. By attracting visitors from across Oman and beyond, the event showcased the governorate’s natural beauty and rich cultural heritage. Attendees praised the festival’s organisation and the warm welcome they received, further enhancing Dhofar's reputation as a premier tourist destination.
During the festival, Observer spoke with several participants and beneficiaries to capture their experiences:
Umm Abdullah, a family stall owner, expressed her enthusiasm: "The festival gave us an excellent platform to present our products to a wide audience. We introduced people to our traditional home-made foods, and our sales exceeded expectations. It was gratifying to see our efforts to preserve Omani culinary traditions appreciated, and we hope for more events like this in the future."
Umm Saeed, another stall owner, reflected on the festival’s economic impact: "I was amazed by the large turnout. Our sales were excellent, benefiting from visitors from various parts of the Sultanate and even abroad. The festival not only revitalised our stalls but also stimulated broader commercial activity in the area. It provided a significant boost to our business."
Ahmed Salem al Mahri, a festival attendee, shared his positive impressions: "The festival was an immensely enjoyable experience. The variety of dishes was remarkable, and it was wonderful to see local families proudly showcasing their products. Sampling traditional foods that were new to me was a highlight, and I look forward to attending similar events in the future."
Haitham Ali Tabook reflected on the festival’s broader implications: "The festival surpassed all expectations. It went beyond showcasing diverse dishes to support local families and invigorate the local economy. The positive impact on nearby markets is gratifying, and we look forward to organizing more events like this."
"This was my first visit to Dhofar, and the festival made it particularly memorable," said another attendee. "The organisation was impeccable, and the atmosphere was electric. Events like this are crucial in attracting tourists and introducing them to the cultural richness of the governorate."
Oman Observer is now on the WhatsApp channel. Click here
