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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

New hydroponic farm to boost agritourism in Oman

Puneet Singh (left), GM – Alila Jabal Akhdar, with Dr Hashil bin Obaid al Mahrouqi, Omran Group CEO at the hydroponic farm.
Puneet Singh (left), GM – Alila Jabal Akhdar, with Dr Hashil bin Obaid al Mahrouqi, Omran Group CEO at the hydroponic farm.
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MUSCAT, JULY 8


The launch of a first-ever hydroponic farm in Al Jabal Al Akhdar is set to bolster the agritourism appeal of this popular mountaintop destination in Oman’s Al Dakhliyah Governorate.


Last week, the luxurious Alila Jabal Akhdar – part of Omran Group’s portfolio - unveiled the hydroponic farm as part of the resort's commitment to enhancing guest experiences and promoting sustainability, additionally, offering educational tours for schools and universities, fostering a deeper understanding of sustainable practices.


In an exclusive interview with the Observer, Puneet Singh, General Manager, emphasized Omran's continuous support for agritourism and sustainable tourism, which will contribute to a reduced carbon footprint. The hydroponic farm project leverages the unique climate and terrain of Al Jabal Al Akhdar, providing fresh, farm-to-table ingredients for the resort's culinary offerings, he noted.


Singh explained that the hydroponic farm aims to ensure the highest quality and flavor in every dish served at the resort. By growing produce on-site, Alila Jabal Akhdar enhances its guests' culinary experiences while demonstrating a commitment to environmental responsibility. The initiative allows guests to enjoy the freshest produce, adding a new dimension to their stay.


The hydroponic farm is central to Alila Jabal Akhdar's sustainability efforts. According to Singh, by the end of 2025, the farm will be powered entirely by solar panels, making it 100 per cent sustainable. This aligns with the resort's goals of reducing its carbon footprint and promoting renewable energy. The farm also reduces the need to transport goods from cities and towns, supporting local sustainability efforts by growing produce that is typically imported to Oman.


Alila Jabal Akhdar offers educational tours of the hydroponic farm for schools and universities. These tours aim to foster a deeper understanding of sustainable practices and the importance of environmental stewardship. The initiative supports Omran’s continuous efforts in promoting agritourism and sustainable tourism.


According to the General Manager, the establishment of the hydroponic farm faced significant challenges, including navigating the rocky terrain and setting up the necessary infrastructure. Through innovative engineering solutions and a dedicated team effort, these obstacles were overcome, ensuring the farm's functionality and sustainability in Al Jabal Al Akhdar's unique environment, he said.


Alila Jabal Akhdar has plans for future sustainability projects, with hydroponics playing a central role. Singh detailed plans to expand the use of solar energy to power the main pool and spa, further reducing the resort's carbon footprint. Additionally, over the next 18 months, Alila aims to plant 1,500 fruit and olive trees, enhancing its environmental stewardship and providing fresh, locally sourced produce for guests.


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