MUSCAT: The second edition of the Rummana event kicked off in the Wilayat of Al Jabal Al Akhdar on July 5, 2024, marking the beginning of a series of innovative agritourism projects in the wilayat. The event aims to promote eco-friendly agritourism, offering unique experiences to attract tourists and contribute to boosting local content.
The opening ceremony was held under the patronage of Dr Saud bin Hamoud al Habsi, Minister of Agriculture, Fisheries and Water Resources, and was attended by a number of dignitaries and officials from various entities. This pioneering event is a collaboration between Teepee and Agritourism Development Company (Janaen), a joint venture between Oman Tourism Development Company (OMRAN Group) and Oman Food Investment Holding Company (Nitaj). Joining hands as strategic partners are the Ministry of Heritage and Tourism and the Ministry of Commerce, Industry and Investment Promotion.
In his remarks, Dr Saud bin Hamoud al Habsi, Minister of Agriculture, Fisheries and Water Resources, stated, "The Sultanate of Oman is rich in a wide and diverse range of unique natural resources, which will enhance the competitiveness of the agricultural and tourism sectors in Oman." He added, "We are pleased with the launch of the second edition of the event, which will have a significant impact on enhancing the agritourism experience for visitors to Al Jabal Al Akhdar and supporting local farmers in marketing their diverse products." During the opening ceremony, Janaen signed a partnership and investment agreement with Teepee to develop, manage, and operate its farms in Al Jabal Al Akhdar. This agreement will market Janaen's farms both agriculturally and touristically, enhancing tourism experiences throughout the year. It includes workshops for children and young people to transfer agricultural knowledge and strengthen their connection to agriculture.
In this regard, Dr Hashil Obaid al Mahrouqi, CEO of OMRAN Group and Chairman of the Board of Directors of Janaen, said, "The second edition of Rummana reflects our ongoing efforts to enrich Oman’s agritourism, creating diverse tourism experiences and products. This is also a continuation of the resounding success witnessed by the event last year, which embodies the uniqueness of Oman in offering authentic and diverse tourism experiences and contributes to strengthening the position of the Wilayat of Al Jabal Al Akhdar as a leading tourism, cultural, and agricultural destination in the region." For her part, Al Amajaad Hilal al Mawali, Co-founder of Teepee Oman, said, "We are pleased to organize the second season of Rummana.
This year, the event will offer a variety of activities and experiences to suit the needs of all visitors, from individuals to families. The event will include dedicated corners for a wide range of activities such as entertainment, pomegranate sales, food & beverages and more.” Visitors seeking a unique tourism experience can visit Rummana from today until September 28, 2024, at the Janaen farm in the village of Seeh Qitna in Al Jabal Al Akhdar. The event includes a range of activities such as the experience of visiting pomegranate fields, experiencing fruit picking, and learning about the details of their cultivation. In addition to the other corners that the event includes, such as the recreational activities corner, a souvenir market centered around pomegranates and various mountain fruits. The market is dedicated to selling pomegranate fruits, products and other interactive activities. Visitors can also follow the event 's social media account: @rummana.om for more information.
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