SUHAR: To enhance the partnership between schools, the local community, and institutions, the Oman Chamber of Commerce and Industry in the North Al Batinah Governorate organised a workshop on media marketing strategies.
The workshop, titled 'Media marketing strategies to improve school projects and services,' was conducted by the Education and Innovation Committee of the Oman Chamber of Commerce and Industry's North Al Batinah branch.
The event aimed to equip participants with skills in media marketing for private schools, offer effective strategies to strengthen partnerships between schools and the local community, and present pioneering experiences in media marketing and partnerships.
Dr Ruqaya bint Humaid Al Wahaibiyya, an academic and trainer, highlighted the role of media marketing in promoting school programmes and initiatives. She emphasised the importance of attracting partnerships, enhancing communication with the local community, developing a strong school identity, managing educational crises, and promoting transparency and accountability.
Dr Al Wahaibiyya also noted that YouTube reaches 90.5 per cent of Oman's population, making it an effective tool for raising awareness of school projects and services through promotional videos and marketing campaigns.
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