Wuhu, China: The bustling city of Wuhu played host to the 2024 Chery International Business Conference on Tuesday, as stakeholders from across the globe gathered in Chery's hometown to witness the automotive giant's latest strides in globalization.
Among the attendees were dealers and investors hailing from various corners of the world, including a delegation from Chery Oman.
The conference commenced with an invigorating opening speech by moderator Zhu Shaodong, paving the way for Chery Brand CEO, Zhu Shaodong, to present a comprehensive report themed "EXPLORING THE NEW ERA." With a focus on the brand's work summary and future development strategy, Zhu underscored Chery's commitment to collaboration with dealers and investors in achieving a sales target of a million units.
Reflecting on the achievements of the past year, Zhu highlighted Chery's stellar performance in 2023, with exports reaching a staggering 937,000 vehicles. This feat not only solidified Chery's position as China's leading automotive export brand but also earned the trust of over 13 million customers worldwide. Central to these accomplishments is Chery's unwavering dedication to prioritizing customer satisfaction, a principle ingrained in the brand's ethos.
In the face of rapid globalization and intensified market competition, Zhu outlined Chery's strategic imperative to transcend conventional paradigms and establish a world-class brand marketing system. Emphasizing the significance of sustainable growth, Zhu articulated five core competencies pivotal to this endeavor: product innovation, brand enhancement, experiential marketing, ecological stewardship, and corporate social responsibility.
Dr. Xu Youzhong delved into Chery's latest technological advancements, showcasing the brand's prowess in innovation, while exemplary dealers shared practical insights, underscoring the robust vitality of Chery's global network. The conference culminated in an awards ceremony honoring outstanding dealers, followed by a symbolic gesture of unity - the gathering of water from sources worldwide, symbolizing Chery and its global partners' collaborative journey towards success.
In his closing remarks, president of Chery International, Zhang Guibing, reiterated the significance of the million-unit sales target as a pivotal milestone in the brand's trajectory, setting the stage for an ambitious yet promising future.
The resounding success of the 2024 Chery International Business Conference marks the dawn of a new era for Chery, as it looks forward to forging stronger partnerships and charting a course towards prosperity alongside its global dealer network.
In Oman, Chery vehicles are distributed by the Saud Bhawan group. For more information on Chery vehicles in Oman, visit www.cheryoman.om.
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