BERLIN: The ITB Berlin Convention, the largest world’s tourism forum, will kick off on Monday. The Sultanate of Oman is an official partner for ITB Berlin 2024 which will run till March 7.
The event is a unique opportunity to enhance the travel and tourism industry in the Sultanate of Oman and contribute to increase tourist flow to the country.
This partnership emphasises the Sultanate of Oman’s commitment to developing the tourism sector, strengthening its ranking as a leading global tourist destination, and contributing in promoting promising investment opportunities in the country.
Salim bin Mohammed al Mahrouqi, Minister of Heritage and Tourism, will head Oman's delegation to the convention.
Speaking on the occasion, he said that the efforts made by the Sultanate of Oman, to support the tourism sector are moving ahead as investments in infrastructure and tourism and heritage projects, has gone up to $7.8 billion, while there are more than 40 projects under development as adventure tourism products. He said that these projects are scheduled to be completed by 2025 and 2026, in addition to a number of other projects.
Oman’s participation in the event will be represented by as many as 70 tourism companies, hotels and enterprises, as part of the efforts made to promote Oman’s tourism at international forums.
Al Mahrouqi said: “The Sultanate of Oman’s participation in this edition of the ITB Berlin, as an official partner comes in line with the efforts exerted by various parties to empower the tourism sector”.
He added that the ITB Berlin 2024’s celebration of the Sultanate of Oman as an official partner will provide numerous advantages that contribute to highlight Oman as a tourist destination in the region, and enable its access among 14 million followers of the event's official website. He pointed out that the official opening celebration will be attended by more than 3,000 delegates.
Participants, representing 160 countries in the presence of several major tourism companies and travel and tourism sector planners from across the world will be covered by 7,000 media representatives.
Al Mahrouqi said that the event will witness different segments of performances to introduce the civilisation, history and culture of the Sultanate of Oman, including artistic, operatic performances, and more.
The Mayor of Berlin will open the Sultanate of Oman's pavilion after on Tuesday as the first pavilion to be opened at this largest forum, marking the start of its activities. — ONA
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