BERLIN: In official partnership with the Sultanate of Oman, represented by the Ministry of Heritage and Tourism, the events of the Berlin International Tourism Fair (ITB) 2024 will kick off on Monday in the German capital, Berlin. The fair is considered the world's largest tourism exhibition and a platform for knowledge exchange and expanding business networks in the tourism industry, and it will last for several days.
This official partnership reaffirms Oman's plans to develop the tourism sector and enhance its position as a global tourist destination. It is an ideal opportunity to showcase Oman's tourism resources, products, services and experiences, thereby contributing to tourism promotion and increasing the influx of more tourists, as well as promoting the diverse investment opportunities recommended by the Omani Tourism Strategy to contribute to achieving the investment targets of the tourism sector in the context of the goals of Oman Vision 2040.
It is expected that about 160 countries and 5,000 exhibitors will participate in the fair, attracting around 120,000 visitors from various countries around the world, as well as 7,000 representatives of global media and 1,500 travel bloggers from 35 countries to cover the fair.
Azzan bin Qasim al Busaidy, Under-Secretary of the Ministry of Heritage and Tourism for Tourism, stated that this official partnership represents a milestone in enhancing Oman's position on the global tourism map, reflecting its commitment to expanding the base of international visitors. At the same time, Oman is working to diversify its tourism products, enhance economic activity through investment in the sector, and highlight Oman's unique strategic location, natural beauty, stunning landscapes and rich cultural heritage; making it an ideal destination for tourists seeking unique and amazing experiences.
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