The Consumer Protection Authority concluded the first edition of the Consumer-Friendly Institutions initiative under the auspices of Salim al Hakmani, Chairman of CPA, to raise awareness of consumer’s rights and duties in retail, commercial and industrial sectors.
The initiative, which will run for three years, is part of CPA’s 10th strategic plan, which comes from Oman Vision 2040 to achieve standards that are compatible with the legislation, laws and regulations in force in the country.
During the closing ceremony, the institutions participating in the Consumer-Friendly Institutions Initiative were honored. They contributed significantly to achieving the objectives of the campaign such as enhancing the spirit of competition, continuous development of services provided to the consumer, and reducing the percentage of complaints submitted by the consumer against these institutions.
These criteria were evaluated according to the stages of registration, evaluation, and analysis, in addition to presenting the results. It is expected that the initiative will achieve an impact in gaining consumer confidence and loyalty, increasing the sustainability of institutions, and competitiveness in the market, in order to create a healthy and friendly environment for consumers. It was also aimed at enhancing investments based on a good reputation which institutions can obtain through an accredited certificate and a detailed report that includes the market, the sector, and the institution itself.
The initiative seeks to ensure that institutions keep pace with best practices and raise consumer loyalty, which will contribute to improving the business environment, especially the retail and services sector in the Sultanate of Oman to embrace social responsibility.
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