MUSCAT: A newly unveiled regulatory framework governing e-commerce in the Sultanate of Oman is set to provide new impetus to the eventual implementation of the country’s National Ecommerce Strategy, according to a key official of the Ministry of Commerce, Industry and Investment Promotion.
Mubarak bin Mohammed al Dohani, Director General of Commerce at the Ministry, said the regulatory framework launched on Sunday, September 10, 2023, is one of 30 initiatives set out in the comprehensive National Ecommerce Strategy – a blueprint to fuel the growth of ecommerce in the country.
In an interview aired on Oman TV on Sunday, Al Dohani said the new regulations will help establish a strong framework for e-commerce activities within Oman. One key aspect is the creation of a centralized database that will encompass all e-commerce practitioners in Oman. This database will not only facilitate better governance but also enable enhanced consumer protection by minimizing harmful practices, especially electronic and commercial fraud, he noted.
“These regulations are part of a broader set of economic legislations mandated by the Omani government, and are a crucial outcome of the National E-commerce Plan. Comprising over 30 initiatives, this comprehensive plan aims to shape the future of e-commerce in Oman, with the newly introduced regulations playing a central role,” the official stated.
The licensing system introduced by these regulations is structured into two categories. The first category is exclusively reserved for Omani citizens, provided they are at least 18 years old, granting them the ability to engage in various e-commerce activities. The second category pertains to commercial companies, further diversifying the landscape of e-commerce in the country.
The need for the introduction of clear-cut e-commerce regulations, the official pointed out, stemmed from a number of dubious practices that emerged in the way of the launch of the "Shop from Your Home" initiative by the Ministry to enable the general public to access foodstuff and consumer goods during the pandemic lockdowns. There were instances, for example, of payments being collected on goods that went undelivered, or counterfeit goods supplied in lieu of authentic products. To safeguard the interests of consumers, the Ministry felt compelled to introduce these regulatory measures, Al Dohani explained.
A noteworthy aspect of the regulatory development process is the extensive collaboration it entailed. Over 15 government entities actively participated, ensuring an integrated approach to the legislation's formulation. Equally vital was the involvement of the private sector, which played a crucial role in shaping these economic regulations. In terms of implementation, these regulations are set to become effective 90 days after their publication in the official newspaper, marking a significant milestone in Oman's journey toward a secure and flourishing e-commerce landscape.
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