MUSCAT: 100 branches and counting – that, in essence, is the inspiring journey of BankDhofar, Oman’s second largest bank, which has employed a strategic expansion process to provide customer-centric services through its countrywide distribution network
BankDhofar is unleashing the power of possibility with its strategic expansion and strengthening its credentials as the second largest bank in the country through its rapidly growing footprint. The Bank is writing a new chapter in Oman’s banking horizon by empowering its customers to avail high quality and easily accessible banking services - in every part of the country.
Having grown from 64 to 96 branches in a span of 6 months is a significant milestone. The bank plans to capitalize on the momentum, with plans of many other branches in the region for the network including Maisarah Islamic Banking Services and corporate branches. By opening several new branches, even in far-flung places like Khasab, Masirah, Ashkara and Mahoot the bank is committed to transforming the way people experience banking in Oman. These branches are more than mere physical structures; they are portals that help fulfill financial aspirations, and support communities to traverse their banking journeys.
BankDhofar is the only bank in the entire GCC region to have diligently followed an expansion plan during recent times and it is rooted in its vision to be closer to customers to provide access to financial and non-financial services, as well as community development services focused on SMEs. Its key intent is to foster accessible and inclusive banking services for all, including the differently abled, and support all segments of the bank, at all times.
As part of its current expansion process, BankDhofar will not only establish a network of new branches, it will also enhance its digital channels for customers from diverse backgrounds and across various geographical locations. It will encompass several new cities and villages throughout the Sultanate, facilitating greater access to banking services and fostering a thriving ecosystem. However, the Bank has categorically maintained that its objective is not merely to score high in the number game, as it aims to become the neighborhood bank for all customers and amplify its reach and scope through experienced and reliable banking personnel.
“In line with Sultanate’s Vision 2040 objectives of sustainable development, BankDhofar remains firmly committed to its philosophy of providing a comprehensive, convenient, and inclusive banking experience to its increasingly diverse community of customers. Through our planned expansion across the country, we want to relay to our customers that our endeavors to become the most preferred banking partner will lead us to become the ‘Bank of Choice’. Customer convenience and satisfaction have always been our top priorities and we will continue delivering unparalleled banking experiences by bringing the Bank closer to them, offering exceptional services and meaningful value propositions,” said Abdul Hakeem Omar al Ojaili, Chief Executive Officer of BankDhofar.
Highlighting the Bank’s phased growth in the recent past and its current achievement in terms of distribution network, Al Ojaili, pointed out that the year 2023 is proving to be promising in more ways than one. “While we are delighted to announce the grand milestone of 100 branches in different parts of the country, we are also inspired to cross that number and reach the planned in the coming months. Our aim is to be where our customers need us the most, whether it is through the opening of new branches or enhancement of digital platforms. We are integrating advanced digital technologies to provide seamless personalized interactions in all our branches. We want our customers to avail the benefits of our state-of-the-art banking app, our online facilities and digital payment solutions,” he stated.
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