MUSCAT: The Small and Medium Enterprises Development Authority (SMEDA) recently unveiled the eagerly awaited second edition of its prestigious Promotional Directory. This directory caters specifically to registered small and medium-sized enterprises (SMEs) specializing in marketing and promoting souvenirs and gifts. It facilitates connections between government entities, private institutions, and the discerning public, thus paving the way for heightened sales and enhanced marketing prospects.
The second edition boasts an extensive array of meticulously curated products sourced from SMEs across Oman. Encompassing an assortment of crafts, jewellery, perfumes, beauty products, gastronomic delights, fashion ensembles, and other products, this edition strives to showcase the diverse offerings of these enterprising SMEs.
The new directory features 50 exceptional SMEs within its pages. To be cosidered for inclusion, SMEs must fulfill a set of stringent criteria. These prerequisites include official registration with SMEDA, possession of a entrepreneurship card, commitment to offering gift-worthy products, a genuine Omani brand representation, and, crucially, an absence of prior exposure through the directory.
Interested SMEs can submit their applications via the official link https://eqp.datamining.om/estebyan/bdyuxazx202351145441
The advantages of participating in the SME Promotional Directory are plenty. SMEs fortunate enough to secure a coveted spot can look forward to expanded exposure to a discerning clientele, heightened sales and marketing prospects, an enviable boost to their brand recognition, coveted access to government and private sector procurement opportunities, and, notably, a commendable reduction in marketing expenses.
The directory stands as a cost-free platform, granting businesses an invaluable opportunity to showcase their products and services. Available in both an online format and print edition, the directory undergoes regular updates to ensure it remains current.
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