MUSCAT: Areej Vegetable Oils and Derivatives SAOC (AVOD)’s transformation strategy has always put health and customers’ wellbeing at the forefront, and this has gained it the distinction of being Oman’s Most Trusted Brand year after year.
The brand’s Unique Selling Proposition (USP) is its consistent delivery of products, which offer the ideal balance of nutrition, health and wellness and taste, and encourage consumers to adopt healthier lifestyles for themselves and their families.
‘Eat Right, Live Well’ philosophy is the epicentre of the company’s product development process and has made AVOD a trustworthy specialist in refining, processing, packaging and distribution of high-quality trans fat free cooking oils, non-hydrogenated margarines, vegetable ghee, fats and mayonnaise.
The company’s continuous transformation takes a multi-pronged approach to create health-focused products. The state-of-the-art modern factory is constantly upgraded to meet stringent quality controls.
Packing materials such as tins, cans, plastic bottles, etc are manufactured in-house and filled immediately using automatic packing machines to ensure highest standards of hygiene. The company’s commitment to safeguarding health and safety has earned it the ISO 9001 certificate for Quality Management System, ISO 14001 certificate for Environmental Management System and ISO 22000 certificates for Food Safety Management.”
Eng Salem Bortmany, CEO – AVOD, says, “Every product that comes out of the AVOD stable is a testament to its commitment to offer consumers the best of health and value.
After thorough research on the health risks that hydrogenated and partially hydrogenated oils pose to the physical well-being, which is trans-fats is converted into saturated fat. AVOD decided to invest in technology to ensure that all its products are non-hydrogenated and free from harmful trans-fats. All products go through a heart-friendly process which is recognized and recommended by WHO.
AVOD is the first company in Oman to fortify and enrich its top-quality cooking oils with vitamins A & D, making them healthier choices in this category while Khafeef is the lightest frying oil, the first of its kind in the Sultanate.” He adds, “Our own transformation journey has mirrored that of our valued consumers. We are committed to building healthier and happier communities to ensure that our nation-building process is fortified further.
With more than three decades of successful operations in the Sultanate of Oman, AVOD has built a product portfolio that prides itself on being both high on quality and taste. The Company’s leading brands Minara, Suhar, Khafeef, Jabal Akhdar and Muscat Margarine are on every Omani kitchen.
A heritage brand and a market leader in delivering high quality and innovative products, AVOD is amongst the 20 largest public limited companies in the country and enjoys a substantial market share in Oman and its current exports are more than 75 per cent of its total business. All the products are marketed in the GCC as well as other 30 export countries through experienced dedicated distribution chains.
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