MUSCAT: An Omani youth has authored a set of guidelines, touted to be the first Arabic guidebook on effective participation on social media, on how one can engage himself or herself on the Internet effectively within the code of conduct of the web world.
Titled a ‘Guidebook to e-Publishing on Social Media Platforms for Public and Private Entities’, the book is brought out by Khalid bin Zayid al Khanbashi, a translator and media communication expert with the Muscat Municipality. “With this book, which is the first Arabic guide, I provide the basic theoretical knowledge of successful interaction on social media platforms which will be so useful for my peers who engage themselves in the virtual world,” said Al Khanbashi.
Spread over 52 pages, the total content is based on a solid scientific base in communication, to engage current account managers and hobbyists who are interested in employing this virtual world effectively.
Al Khanbashi said that readers will learn how to write a communication strategy, as this strategy is the first thing that should be learned before proceeding to publish on social media sites, the best practices for writing effective content and engaging in fruitful interaction on these social networks.
“They will also come to know the importance of these platforms for public entities in raising citizen confidence in them and get acquainted with a brief on media crisis management.” The book also reveals the 15 most famous mistakes made by account managers in the Arab world, especially in government entities, which, in return, protects him from many challenges, and guarantees him successful interaction on these platforms.
The guide is characterised by the ease of language and direct meaning, and is unique due to the scarcity of Arabic and English literature currently available in the field, knowing that much of this literature is superficial and does not dive into the core and don’t identify the actual reasons for this field.
Al Khanbashi said that he thought of authoring such a book due to the fact that many books on the subject in different languages do not teach online publishing specialists of social media how to write a communication strategy and how to evaluate social media accounts in an easy, simplified and organised way.
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