MUSCAT: At an exclusive function, held at the Toyota showroom at Wattayah, the much awaited all new 2023 Yaris was launched with an all new profile. Gracing the occasion were guests from different sectors.
Sharing his thoughts on the all new Yaris, a representative from Saud Bahwan Automotive said, “The Yaris is a compact sedan that has built a strong fan base across the world. When the new Yaris was conceived by Chief Engineer Hideyuki Kamino, he envisioned three pillars to build this amazing vehicle. The first one, Proudful. The idea was to create a design and equip the vehicle with innovative features which would make owners feel proud and powerful at the same time. The second pillar is comfortable. The Yaris appeals to customers of various segments, especially those looking for easy to access & comfortable cabin and an easy to drive vehicle. The third pillar is affordable. Users are cost-conscious, but strongly look for value for money creating a satisfying ownership experience.” Speaking about what sets the all new Yaris apart he said, “With the all new Yaris, the team at Toyota set out to ensure that the vehicle is not only functional, but also represents the lifestyle and values of customers. The next-generation sedan adopts a powerful and elegant fastback style that embodies the Yaris’ trademark stability and reliability that has won a loyal following across the region.” In the all new Yaris, the width has increased by 10 mm to 1,740 mm, while the length of the wheelbase increased by 70 mm to 2,620 mm. The length and overall height of the vehicle has been maintained at 4,425 mm and 1,480 mm respectively, making the new model the roomiest yet.
The 2023 Toyota Yaris boasts a new glossy black front grille and ultra-slim LED headlamps. The vehicle's side design and sleek fastback silhouette heighten its hyper-modern aesthetic, while the distinctive diffuser shape at the rear expresses exceptional strength and stability.
The all new Yaris’ spacious cabin is designed to provide greater comfort and convenience for both the driver and passengers. A 7-inch Thin Film Transistor (TFT) multi-information display and digital LED speedometer can be set to one of four layouts, allowing the driver to fully customize and optimize their experience. The spacious 475-liter capacity trunk comes complete with a folding board that serves as a partition to enable more efficient luggage distribution.
The vehicle’s cabin hosts a range of practical features, including an 8-inch multimedia screen with Apple CarPlay & Android Auto together with a USB port on the head unit and two ports at the rear console that enable passengers to connect external media devices. Additional features include a four or six-speaker sound system and an automatic air conditioning system with two rear vents for extra passenger comfort. Meanwhile, parents benefit from the added peace of mind provided by Toyota’s ISOFIX safety system, which attaches baby seats securely using specially designed tethers.
The all new Toyota Yaris promises a dynamic driving experience thanks to its four-cylinder engine that is equipped with 16-valve DOCH and dual VVT-I. The vehicle is available with 1.5-liter capacity engine that delivers smooth acceleration and a quick response, producing 105 horsepower and 138 Nm of torque with fuel consumption of 20.5 km/l. This is paired with Continuously Variable Transmission (CVT), which simulates a seven-speed sequential shift transmission to deliver powerful, smooth acceleration from start-off and at low speeds and quiet, efficient transmission at higher speeds with excellent fuel efficiency.
The all new Yaris maintains Toyota’s sterling safety standards. Its safety system is complemented by Toyota Safety Sense, an advanced safety technology package that includes Pre-Collision System (PCS), Adaptive Cruise Control (ACC), Lane Departure Alert (LDA), Lane Departure Prevention (LDP), as well as a new Front Departure Alert (FDA) feature that gives drivers a visual and audible warning when a stationary vehicle in front begins to move forward. In addition, the vehicle comes with a comprehensive array of safety features to protect its driver and occupants. These include SRS airbags, with options available based on the grade for either two or six airbags (including front airbags for the driver passenger, side airbags for the front seats, and side-curtain airbags for the front and rear seats), Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Brake Assist (BA), Electric Parking Brake (EPB) with Brake hold function, Traction Control (TRC), Hill-start Assist Control (HAC) and many others.
A choice of seven exciting exterior hues adds to the all new Yaris’s striking visual appeal. These include three new colors – metal stream metallic, scarlet sequin, and gray metallic – the last two of which have been newly developed for the vehicle. Meanwhile, the premium interior cabin features a stylish black & beige color scheme. The 2023 Yaris also comes with a choice of 15-inch steel wheels or 16-inch alloy wheels.
Earlier in the evening, a Representative from Saud Bahwan Automotive said, “Saud Bahwan Automotive and Toyota Motor Corporation always work hand-in-hand to offer high levels of ownership experiences, leading to higher levels of customer satisfaction. I humbly thank our valued customers for their continued patronage. I also take this opportunity to express my gratitude to Toyota Motor Corporation for their constant support, guidance & encouragement.”
The all-new 2023 Yaris is now on display at the Toyota showrooms.
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