Oman Tourism Development Company (OMRAN Group) has announced the launch of ‘The Sustainable City – Yiti’ in partnership with Diamond Developers. With an investment value of nearly $1 billion, the fully integrated, urban, mixed-use master project reflects the group’s goals towards driving social and economic development through sustainable tourism projects that attract FDI in line with Oman Vision 2040 and the National Tourism Strategy.
Spread over an area of 1 million square meters, ‘The Sustainable City – Yiti’ – will be developed within phase 1 of the Yiti Integrated Tourism Development Masterplan - is the first project in Oman that meets the global green practices and is in adherence to the highest sustainability standards. This iconic destination is situated in the capital city of Muscat, overlooking the Sea of Oman, and features a unique topography of majestic mountains that mingle with undisturbed valleys and pristine shores, which creates further competitive advantages for the destination.'
Eng. Mohammed Salim Al Busaidi, chairman of Omran, said, “Our partnership with Diamond Developers to launch ‘The Sustainable City – Yiti’ is a unique milestone in our journey as we continue to invest, develop, and maximize the limitless potential of Oman’s tourism sector. As it’s being developed within one of the largest urban developments in the Middle East, it will open avenues for numerous lucrative investment opportunities for both local and international investors in line with the directions of the Oman Investment Authority (OIA).
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