Features

A New Era of Opportunity for Women

 
In recent years, Oman has witnessed a remarkable evolution in women's opportunities, largely driven by the government's commitment to enhancing gender equality and supporting female entrepreneurship. Policies aimed at empowering women have fostered an environment where Omani women are encouraged to pursue their ambitions in various fields, particularly in business and leadership. This progressive vision has paved the way for inspiring figures like Khadija Al Dhabouni, whose journey is a testament to the growing prominence of women in the Omani economy.



One shining example of this transformative landscape is Akook Jewelries, founded by Khadija Al Dhabouni, who has made history as the first Omani woman to open a jewelry store in the prestigious Mall of Oman. Launched in 2020, Akook is not merely a jewelry brand; it embodies a deep-rooted passion for Omani craftsmanship, proudly showcasing the artistry and cultural richness of Oman through every meticulously crafted piece. Khadija’s vision is clear: to elevate Omani craftsmanship to a level where it stands alongside the world's finest jewelry houses, encapsulating the beauty and spirit of Oman in her designs.



Celebrating Omani Heritage Through Contemporary Design

Khadija Al Dhabouni's dedication to her craft goes beyond business; it is a tribute to her homeland. “Akook is more than just a business,” she explains. “It is my passion and my tribute to Oman. Through our jewelry, we are not merely selling pieces but sharing a piece of our heritage.” Each creation not only reflects traditional Omani elements but also incorporates modern elegance, creating a harmonious blend that resonates with today’s consumers.

What distinguishes Akook Jewelries is its unwavering commitment to promoting Omani values and identity. With a design team primarily composed of talented young Omani women, Akook infuses every piece with creativity and a fresh perspective. This dedication to local talent showcases a future where Omani women can thrive and assert their identities in the jewelry industry.



Highlighting the significance of Omani symbols, Akook's stunning brooch, “Ako’k's Treasure ’24,” features the revered khanjar, celebrating the nation's rich heritage. Crafted with natural diamonds and gold, it serves as a proud emblem of Omani culture that women wear with confidence.

Quality and Ethical Craftsmanship

Akook Jewelries stands out not only for its cultural significance but also for its commitment to quality and ethical sourcing. Using only internationally certified natural diamonds and pure gemstones, Khadija ensures that each piece is both exquisite and responsibly sourced. This emphasis on quality, coupled with a unique Omani aesthetic, positions Akook as a distinguished brand in the global jewelry market.

With 80% of its designs supervised and implemented by local artisans, Akook also plays a crucial role in supporting and preserving Omani craftsmanship. This commitment to local talent not only nurtures the community but also celebrates a rich cultural legacy, allowing every Omani to take pride in Akook’s achievements.



Inspiring Future Generations

Akook’s diverse collection includes customizable silver and 18k gold pieces, ensuring there is something for everyone. Each item is a labor of love, crafted with devotion and profound respect for Omani culture. “Our goal is to showcase Omani elegance and creativity to the world,” Khadija shares passionately. “We want to share the beauty of Oman’s craftsmanship on a global stage, and Akook Jewelries is our heartfelt way of making that happen.”

Having expanded from its original location in Shatti Al Qurum to the bustling Mall of Oman, Akook continues to enchant jewelry enthusiasts with its unique fusion of tradition and contemporary design. More than just a jewelry brand, Akook symbolizes Omani talent and the emerging empowerment of women across the nation.

As Oman moves forward into a new era, the success of women like Khadija Al Dhabouni serves not only as inspiration but as a beacon of hope for future generations of Omani women eager to explore new horizons. Their stories exemplify the positive changes taking place in Oman, where the spirit of innovation and tradition thrives hand in hand.