Oman’s first agritourism project wraps up in Al Jabal Al Akhdar
Published: 02:11 PM,Nov 15,2023 | EDITED : 06:11 PM,Nov 15,2023
The lush pomegranate orchards of Al Jabal Al Akhdar provided a stunning backdrop for the first agritourism project organised by Omran Group
MUSCAT: Oman Tourism Development Company (Omran Group), the leading integrated tourism and urban development company in Oman, marked the successful conclusion of the inaugural 'Rummana' experience. Supervised by Janaen, the agritourism development company, and organised by Teepee & IPS, this initiative marks a significant milestone in agritourism projects within the region.
Over a span of 12 weeks, the Rummana initiative, held in Al Jabal Al Akhdar, highlighted unique agricultural and touristic experiences centered around the pomegranate harvesting season, attracting over 22,000 visitors. The event culminated with the sale of more than 1,800 kilograms of local pomegranates, highlighting its popularity and success.
Eng Mazen bin Issa al Raisi, General Manager of Janaen, expressed his pride in the initiative's achievements. 'Rummana has played a vital role in promoting the concept of eco-friendly agritourism. We are dedicated to fostering this emerging sector as an increasingly attractive tourism activity that significantly contributes to the local economy and sustainable agriculture.'
Omaima Mahmood al Hinai – Teepee’s Co-Founder reflected on the initiative's impact: 'Our goal was to highlight Al Jabal Al Akhdar's distinctive terrain and abundant seasonal fruits, creating an ideal destination for agritourism enthusiasts. The overwhelming response we have received inspires us to continue developing similar initiatives in the future.'
'Rummana' is part of Omran Group's strategic efforts to diversify Oman's tourism offerings, emphasising agricultural tourism, environmental tourism, and adventure tourism as some of the fastest-growing sectors globally. The Group is committed to collaborating with stakeholders to enhance sustainable agritourism, supporting job creation, and unlocking new investment opportunities.
Rummana, Oman’s first agritourism project, was officially inaugurated on October 3, 2023. The project was a collaborative effort between Teepee, a cultural immersion glamping company, ABS Group, an Omani food investment giant, and Janaen, a joint venture between Oman Food Investment Holding Co. (NITAJ) and Oman Tourism Development Company (Omran Group).
Located in Saiq village atop the mountains of Al Jabal Al Akhdar, Rummana offered an immersive experience into the world of pomegranates. Visitors engaged in interactive workshops, art installations, and guided hikes, enhancing their understanding and appreciation of the region's agricultural heritage.
The initiative also featured a menu curated by ABS Group, with local flavours harmonizing with the scenic pomegranate orchards, and has been praised for its creative integration of nature and hospitality.
The success of Rummana, was also supported by contributions from various partners, including Omani artists, branding agencies, and local businesses.
Over a span of 12 weeks, the Rummana initiative, held in Al Jabal Al Akhdar, highlighted unique agricultural and touristic experiences centered around the pomegranate harvesting season, attracting over 22,000 visitors. The event culminated with the sale of more than 1,800 kilograms of local pomegranates, highlighting its popularity and success.
Eng Mazen bin Issa al Raisi, General Manager of Janaen, expressed his pride in the initiative's achievements. 'Rummana has played a vital role in promoting the concept of eco-friendly agritourism. We are dedicated to fostering this emerging sector as an increasingly attractive tourism activity that significantly contributes to the local economy and sustainable agriculture.'
Omaima Mahmood al Hinai – Teepee’s Co-Founder reflected on the initiative's impact: 'Our goal was to highlight Al Jabal Al Akhdar's distinctive terrain and abundant seasonal fruits, creating an ideal destination for agritourism enthusiasts. The overwhelming response we have received inspires us to continue developing similar initiatives in the future.'
'Rummana' is part of Omran Group's strategic efforts to diversify Oman's tourism offerings, emphasising agricultural tourism, environmental tourism, and adventure tourism as some of the fastest-growing sectors globally. The Group is committed to collaborating with stakeholders to enhance sustainable agritourism, supporting job creation, and unlocking new investment opportunities.
Rummana, Oman’s first agritourism project, was officially inaugurated on October 3, 2023. The project was a collaborative effort between Teepee, a cultural immersion glamping company, ABS Group, an Omani food investment giant, and Janaen, a joint venture between Oman Food Investment Holding Co. (NITAJ) and Oman Tourism Development Company (Omran Group).
Located in Saiq village atop the mountains of Al Jabal Al Akhdar, Rummana offered an immersive experience into the world of pomegranates. Visitors engaged in interactive workshops, art installations, and guided hikes, enhancing their understanding and appreciation of the region's agricultural heritage.
The initiative also featured a menu curated by ABS Group, with local flavours harmonizing with the scenic pomegranate orchards, and has been praised for its creative integration of nature and hospitality.
The success of Rummana, was also supported by contributions from various partners, including Omani artists, branding agencies, and local businesses.