Business

Mazoon Dairy portfolio grows to over 190 products

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BUSINESS REPROTER

Mazoon Dairy, the flagship dairy company of the Sultanate, commemorated the Sultanate of Oman’s annual Industry Day last week by highlighting its various milestones cemented since operation in 2019. In addition, the company also shed light on its noteworthy development plans for the next five years.

Commenting on the occasion, Ahmed al Ghafri, Chief Support Officer, remarked, 'Mazoon Dairy has had a fruitful past year with exciting new developments moving forward as part of our long and short term plans. Today we have established a strong position in the local market, as we have also managed to add variety to the unique products on shelves. We are engaging in a holistic approach that is innovative and moves our industry standard more towards sustainability, without compromising on our efforts to ensure the highest level of quality during our operations.'

The company focused on strengthening the scope of its promotional activities to reach wider segments of consumers in the local market. Mazoon Dairy produces over 190 products, from fresh milk products of various flavours including laban, fresh juices, cheeses, ice creams and long-life dairy products. The company showcased its mission to continue raising the local Omani industry standard and supporting the development of high-quality national industry in the field of dairy products.

Expanding on Mazoon Dairy Company’s future plans, Alghafri added, “We plan to significantly increase our production capacity during the next five years, which includes doubling the size of the herd on the farm and increasing the capacity of the factory. In addition, we also look to generate further job prospects for Omanis and create more opportunities for local industries.”

The company's state-of-the-art dairy farm currently provides for a capacity of 10,000 dairy cows in 15 temperature-controlled high-tech barns, managed at a steady 25 degrees Celsius. The integrated facility in As’Sunainah can produce over one million litres of milk in a day.

Mazoon Dairy runs five laboratories with 25 full-time quality assurance employees to ensure the highest standards are obtained in the production and delivery of each product. The company performs over 100 tests daily during the manufacturing process to ensure overall safe conditions and the highest quality in the final results.