MUSCAT: Following a widespread response to the Oman Nation brand visual identity voting drive, campaign organisers are now encouraging all Omani citizens and residents who haven’t yet cast their vote to do so during the fourth and final day of voting, which falls on Sunday, December 29, 2024.
Participants can cast their vote for one of three Oman Nation brand visual identities – which will subsequently be used as the official logo for the Sultanate’s long-term nation branding strategy, after the winning logo is revealed to the public in early-2025.
To-date, the visual identity voting campaign has achieved a widespread, positive response, and enjoyed representation from Omani citizens and residents, country-wide.
Commenting on the positive response to the campaign, Eng. Aisha Mohammed al Saifi – Director of Oman’s Unified Promotional Nation Brand Project, and Vice President for the National Programme for the Development of Private Sector and Foreign Trade (Nazdaher) stated: “Today is the final day to take part in this exciting Oman Nation brand voting campaign. For Omani citizens and Oman-based residents, the process is very easy. All you have to do is visit the official voting website www.omanbrand.om – where you can cast your vote for the brand logo which you feel best represents our nation’s authentic values and aspirations, and national story.” “A distinct, authentic, and positive Oman Nation brand shapes how we’re perceived globally as a highly attractive country for foreign investment, tourism, and trade; and as an ideal working and lifestyle location for both Omanis and foreign nationals; along with many other factors that support the growth and development of our economy and society. Today is our last chance to vote, and I encourage everyone to do so – because this is a wonderful opportunity to play a part in bringing to life an exciting new chapter in Oman’s national story,” Eng. Al Saifi added.
The visual identity voting campaign forms part of a long-term nation branding strategy, which plans to positively impact how Oman is perceived globally, and leverage this perception for the benefit of the country’s economy and society.
Each of the Oman nation brand visual identities takes the form of a branded logo that unites both traditional and contemporary Omani design elements in a visually appealing way. The identities were developed as part of Oman’s broad nation branding strategy, and involved an extensive and rigorous 12-month period of research, with the entire process being overseen by a Creative Committee consisting of Omani creative professionals.
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