Muscat: With an intention to make the product more visible, Zubair Small Enterprises Centre (Zubair SEC) has worked on creating brand identity for a new product of its member Naser Said Mohammed al Hajri, founder and partner of Modern Nature World company, a winner of Zubair SEC’s Direct Support Programme.
The new product is Omani coffee called Mazaj (the Arabic word for Mood), prepared and packed in Oman. Al Hajri has been active in the wholesale business and has been running his coffee wholesale for sometime.
This brand identity and product launch exercise comes as part of Zubair SEC’s efforts to encourage its members to adopt and launch Omani products that have the potential to grow and reach wider markets.
Naser al Hajri said, “the launching of the new brand and packaging design for Al Mazaj Coffee is the first step to better market and promote our product. The brand and design work has been worked on closely with Zubair SEC team as part of their support and guidance in the area of marketing strategising and business development for our business. The new brand will help enhance the positioning of our product in the Sultanate and better promote Omani coffee outside the country. We thank Zubair SEC for their continuous support and their sincerity in extending all possible effort to Omani entrepreneurs and SME owners”
Appreciating Lina Hussein Head of Communication & Social Impact said, “We are very pleased to be launching this new product and brand for our member Naser al Hajri. The product has been running in the markets for some time, and we realised that it needs proper branding and identity creation to allow it to scale up to wider markets”.
She added, “working with Naser al Hajri has been a very encouraging experience given his local insight, experience in the wholesale business, and eagerness to achieve growth with his business; the new brand brings to his coffee product that required edge that could help it sell competitively from the shelves of reputable retail stores”
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