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Ooredoo launches ‘Enjoy the Internet’ campaign

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Ooredoo CEO Ian Dench (pictured)announced how Ooredoo is taking data experience leadership to the next level with a massive network boost, digital experience and the launch of a group-wide brand campaign: Enjoy the Internet. Dench started off by talking about the digital experience; focusing on their multi-award winning app. Use of their app has increased 7-fold in the last six months and provides not only the day-to-day functions of bill-payments, subscribing to plans and balance checks, but is an interactive and immersive experience, which has everything you need at your fingertips. From telecoms services to shopping and a lot more, you can buy data when you are travelling and some of their promotions and services are provided exclusively though the app — such as Deal of the Day. Customers can even buy a cup of coffee using their Nojoom points!


Ooredoo was the first company in Oman to take on social media as a new way of serving customers. They believe that people spend more time online and are able to better connect with them and provide immediate feedback using these digital channels. Today with more than 760k followers across multiple platforms, the company has built a convenient and easy way to stay connected with their customers.


Dench then went on to make a big announcement on their network. Over the past few months and into quarter one of next year, they will be adding a massive 1,000 new locations to expand their 4G coverage to cover 90 per cent.


Dench, said, “Today, I’m excited to announce that we’ll be adding 1,000 new locations to give you access to our fast 4G network. This is an unprecedented investment to make our network a ‘supernet’, to enrich our customers’ digital lives. Our overall network covers over 99 per cent of Oman’s population and our 4G network reaches 55 per cent, but we are about to give it a huge boost to bring that up to 90 per cent. This is the single biggest upgrade in the history of the company.”


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