The untold story behind ‘Mode’ magazine, the ‘Vogue’ for plus-size women in the ’90s

It launched in 1997 to great fanfare. Four years later it was gone.

Imagine this: An issue of Vogue with a plus-size model front and center on the cover. Inside, there are only ads featuring plus-size women. The editorials, which are high-fashion and shot in exotic locations, are filled with plus-size women as well. Ads are from designers and brands that cater to women who are a size 12 or larger.

There’s not a magazine like that now, despite body positivity being an outright movement, but there was a magazine like that in 1997.

In a time when heroin chic and slim-hipped androgyny was all the rage in fashion, a single plus-size-focused magazine called Mode was shaking things up, boosting the careers of not only plus-size models but also plus-size brands and designers.

“It was the first time that anybody could pick up that magazine, see plus-size models and enjoy it,” , the famed casting director who started the curve division at Wilhelmina in 1994, said in a September interview. “[These models] had flesh

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