Bloomberg Businessweek

Poke Go, Go, Go

The story behind the sudden ubiquity of an unassuming Hawaiian delicacy.

A tuna bowl from Sweetcatch Poke

FIRST THERE WAS the cupcake. Then cold - pressed juice. Now, poke. Known as Hawaii’s original street food, poke (pronounced po-kay) today mostly consists of diced raw tuna, salmon, or some other fish, served over rice and mixed greens, with add-ons such as edamame, avocado, seaweed, and toasted nuts. And suddenly it’s everywhere.

The dish ticks multiple boxes. It’s a fresh, healthy

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