Bloomberg Businessweek

India’s War Over Water—and Soft Drinks

P R Sanjai and Archana Chaudhary

• Coke and Pepsi find themselves boycotted in Kerala and Tamil Nadu

• “Shopkeepers are making a politically correct stance”

A potent blend of pride, economic nationalism, and mounting concerns over water security has the world’s two biggest cola brands in a bind in southern India. On March 15 shopkeepers in drought-hit Kerala state said they will join their counterparts in neighboring Tamil Nadu in boycotting locally made beverages from Coca-Cola

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