Ad Age

How Fake News Could Make Advertising More Believable

Will advertisers take the opportunity to become more believable in this latest era of fake news and "alternative facts," or will they blow the chance by continuing to hook up with any website that they can buy dirt cheap?

Fake news, of course, is not a new phenomenon. It was called "disinformation" during the world wars and "freak journalism" when powerfu newspaper publishers turned up the heat to promote war with Spain.

Stanley Walker, city editor of the old New York Herald Tribune, noted in his 1934 book, "City Editor," that one of the oldest laws of the Fourth Estate was the one forbidding fake

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