Entrepreneur

How an Engineer's Desire to Keep His Keys Organized Led to a Business

Here are the five steps Michel Tunney used to take his idea from a Kickstarter campaign to retail stores.

Source: Andrew Bettles

Michael Tunney used to keep a small key ring in his pocket, but he hated how the jagged metal kept jabbing his leg. One night, as he was perched on a barstool, the then-twenty-something noticed a long line of keys sitting on top of the bar. “Obviously,” he thought, “I’m not the only one

You're reading a preview, sign up to read more.